Brand Resources & Assets

Welcome to the comprehensive guidebook for fini, your ultimate companion to explore the essence of our brand. Discover a variety of assets, from logos and visuals to brand guidelines, all thoughtfully curated to help you maintain consistency while representing fini. So dive in, uncover, and embark on an enriching journey with fini. Is something missing or scratching your head? Let us know at hello@getfini.app.

Together, let's create a world where mental health matters and good things happen, one step at a time.

BRAND LOGOS

This is the brand’s guiding star and MVP. It will be the logo that represents fini’s full brand. Never force the primary logo into spaces it doesn’t fit in. The primary logo should be used in prominent spaces to show off the brand mark and brand name.

The primary logo should never be smaller than 28px wide in digital or 8mm in print.

PRIMARY LOGO

This vertical logo is made for vertical spaces. Use it as a secondary logo when the primary logo or the horizontal logo doesn’t work in such a setting.

The vertical logo should never be smaller than 26px wide in digital or 7mm in print.

VERTICAL LOGO

This horizontal logo is made for horizontal spaces. Use it as a secondary logo when the primary logo or the vertical logo doesn’t work in such a setting.

The horizontal logo should never be smaller than 54px wide in digital or 15mm in print.

HORIZONTAL LOGO

This is a logo design that includes only the company name. It is used to establish name and brand recognition. You should opt for this logo when you want the brand’s name to be the chief feature in a situation.

The wordmark logo should never be smaller than 32px wide in digital or 9mm in print.

WORDMARK

This is the fini brand icon, which represents the core visual identity of the fini brand. It’s an expressive mark or symbol that communicates who we are and what we do.

The logo icon should never be smaller than 28px wide in digital or 8mm in print.

BRAND ICON

BRAND TYPOGRAPHY

DM Sans is the primary typeface used to display content on any visual, both on printed matters and digital channels. This versatile sans-serif font is well-suited for various design applications such as headlines, subheadings, and mobile applications.

Thunder serves as the complementary typeface to DM Sans, suitable for headings, subheadings, and displays. It’s used for extensive texts, and most effective in all caps. Thunder features two contrast variations: high and low. We will only be utilizing Thunder Low Contrast (LC).

MuseoModerno is the secondary typeface of the typography package. Ideal for display sizes such as headers and marketing graphics. Avoid excessive use and refrain from applying it to body sizes, as its unique shapes can hinder readability in longer content.

Bluetea serves as the other secondary font, offering a simple and casual handwritten style. Its application is limited and intended primarily for branding, merchandise, and advertisements. Avoid using it for headers or body texts due to its single weight and style.

COLOR PALETTE

The official color palette consists of Mid Blue, Bright Sunglow, Jungle Green, Baby Blue, Mantis, Green, Charcoal Black, Pure White, and Papaya Orange. Ensure that the chosen colors match the exact Hex, RGB, or CMYK codes provided.

Consider the context in which the colors will be used. Stick to the defined color variations within the palette and avoid introducing additional shades that aren’t part of official brand colors.

MID BLUE

Hex: 3C62AF

RGB: 60 98 175

CMYK: 83 66 0 0

BRIGHT SUNGLOW

Hex: FFCF48

RGB: 255 207 72

CMYK: 0 18 83 0

JUNGLE GREEN

Hex: 2B5620

RGB: 43 86 32

CMYK: 80 41 100 39

BABY BLUE

Hex: 9BCCFF

RGB: 155 204 255

CMYK: 35 11 0 0

MANTIS GREEN

Hex: 7DC66B

RGB: 125 198 107

CMYK: 54 0 78 0

CHARCOAL BLACK

Hex: 212121

RGB: 33 33 33

CMYK: 72 66 65 73

PURE WHITE

Hex: FFFFFF

RGB: 255 255 255

CMYK: 0

PAPAYA ORANGE

Hex: E86A2A

RGB: 232 106 42

CMYK: 4 72 96 0

DIGITAL ASSETS

The asset design must adhere strictly to consistent spacing throughout. No elements within the graphic should be altered, including color palette, fonts, shapes, or spacing.

fini icon with text: "Hey, you're doing amazing"

fini icon with text "Your digital health playground"""

ILLUSTRATIVE GRAPHICS

The asset design must adhere strictly to consistent spacing throughout. No elements within the graphic should be altered, including color palette, fonts, shapes, or spacing.

Green fini tag with text "Challenge your self"

Yellow fini tag with text "it's glow time"

BRAND CHARACTERS

Ensure smiles on the shapes mirror the proportions of the fini logo. Avoid excessive enlargement or reduction. Utilize colors exclusively from the official palette. Currently, there are two versions available of each character, static and dynamic.

The illustrative design must adhere strictly to consistent spacing throughout. No elements within the graphic should be altered, including color palette, shapes, weights, or spacing.